PURPOSE AND BACKGROUND
Purpose
A. The Personnel Support Programs (PSP) Kingston graphic and non-graphic standard contained in this guide have been designed as part of our Corporate Identity and Marketing Strategy that includes improvement of our brand consistency and recognition within the
community we serve.
B. The following brand identity and marketing standards have been developed for use in the CFB Kingston PSP organization in order to maintain a consistent look, message, and level of professionalism.
Core Values Statement
A. The Personnel Support Programs (PSP) Kingston graphic and non-graphic standard contained in this guide have been designed as part of our Corporate Identity and Marketing Strategy that includes improvement of our brand consistency and recognition within the
community we serve.
B. The following brand identity and marketing standards have been developed for use in the CFB Kingston PSP organization in order to maintain a consistent look, message, and level of professionalism.
Core Values Statement
Strategic Framework: Vision and Mission Statements
Local PSP operations must provide their business planning in accordance with the strategic framework below:
Local PSP operations must provide their business planning in accordance with the strategic framework below:
A. Vision Statement: to be a recognizable leader in the delivery of Morale and Welfare programs and services that address the evolving needs of the community we serve.
B. Mission Statement: In a manner that reflects good stewardship, CFB Kingston PSP will provide the best possible level of support services to lodger units while maintaining strong relationships with the community.
B. Mission Statement: In a manner that reflects good stewardship, CFB Kingston PSP will provide the best possible level of support services to lodger units while maintaining strong relationships with the community.
