PSP Kingston Training
  • Welcome
  • Training & Development Model
    • Core Values
    • Shared Competencies
    • Job Related Training >
      • Mandatory Training All Employees
      • Fitness & Sports
      • Health Promotion
      • Community Recreation
      • Garrison Golf & Curling Club
      • Hospitality & Messes
      • C&E Museum
    • Progressive Training >
      • Level 1
      • Level 2
      • Level 3
      • Description of Levels
    • Professional Development
    • National PSP Training Resources
  • Brand Identity Guideline
    • Purpose & Background
    • Logo
    • Name Tags
    • Creative Request Forms >
      • Creation of Content by Sections
    • Dress Policy >
      • PSP Kingston Dress Policy
    • Stationery and Templates
    • PSP Digital Marketing Channels
    • PSP Print Marketing Channels
    • PSP Social Media Marketing Channels >
      • Social Media Best Practices
      • Photographs
      • Music
      • Video Guidelines
    • Equity, Diversity, and Inclusivity
  • Sign Up
  • SOP's

PURPOSE AND BACKGROUND


Purpose

A.    The Personnel Support Programs (PSP) Kingston graphic and non-graphic standard contained in this guide have been designed as part of our Corporate Identity and Marketing Strategy that includes improvement of our brand consistency and recognition within the
community we serve.
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B.    The following brand identity and marketing standards have been developed for use in the CFB Kingston PSP organization in order to maintain a consistent look, message, and level of professionalism.

Core Values Statement
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Strategic Framework: Vision and Mission Statements

Local PSP operations must provide their business planning in accordance with the strategic framework below:
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A.    Vision Statement: to be a recognizable leader in the delivery of Morale and Welfare programs and services that address the evolving needs of the community we serve.

B.    Mission Statement: In a manner that reflects good stewardship, CFB Kingston PSP will provide the best possible level of support services to lodger units while maintaining strong relationships with the community.
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