PSP Kingston Training
  • Welcome
  • Training & Development Model
    • Core Values
    • Shared Competencies
    • Job Related Training >
      • Mandatory Training All Employees
      • Fitness & Sports
      • Health Promotion
      • Community Recreation
      • Garrison Golf & Curling Club
      • Hospitality & Messes
      • C&E Museum
    • Progressive Training >
      • Level 1
      • Level 2
      • Level 3
      • Description of Levels
    • Professional Development
    • National PSP Training Resources
  • Brand Identity Guideline
    • Purpose & Background
    • Logo
    • Name Tags
    • Creative Request Forms >
      • Creation of Content by Sections
    • Dress Policy >
      • PSP Kingston Dress Policy
    • Stationery and Templates
    • PSP Digital Marketing Channels
    • PSP Print Marketing Channels
    • PSP Social Media Marketing Channels >
      • Social Media Best Practices
      • Photographs
      • Music
      • Video Guidelines
    • Equity, Diversity, and Inclusivity
  • Sign Up
  • SOP's

LOGO


​Official Logo

The image below is the official PSP Kingston logo. This logo should be the only logo used on advertising, merchandise, on-site promotional material and/or all other digital or print media.
Picture
Picture
Official Motto

The PSP Kingston motto may be used as a tagline on any PSP Kingston articles directed towards the CAF community. The motto is in a logo format and must remain consistent with its font (Arial red). For clarification on appropriate audiences, please consult the Senior Manager PSP.

"Serving those who serve! or À votre service!"

Access and Location

All correct and up-to-date logos can be located at the following link: PSP Kingston Branding and Marketing. File formats include vector file EPS for printing as well as JPEG and PNG.

Approval of Use

ALL PROOFS must be directed to the be sent for approval to the Corporate Services Marketing Department via email at pspkingstoncreative@gmail.com for final approval of usage (i.e. merchandise, clothing, signage, vehicle branding, etc.).

Logo Sizing

A.    The size of the logo is up to the designer’s discretion.

B.    Desktop Use: When resizing the PSP Kingston logo in a document, please ensure that the image integrity is intact. The best way to resize an image in order to preserve its integrity is to select the image and right-click on the image.

1. Select “Format Picture”. Then select the “Size” tab from the pop-up window.
2. Under “Scale”, ensure that the “Lock aspect ratio” option is selected.
3. Size the image using a percentage in either the height or width boxes.
Picture
Variations

The primary application of the PSP Kingston logo is red on a solid black background, all other applications are to be sent for approval to the Corporate Services Marketing Department via email at pspkingstoncreative@gmail.com. 

Applications


7. Logo applications as they pertain to PSP Kingston materials and uniforms are identified
in the following table:
Section
Stationery
Uniforms
Nametags
Comments
PSP HQ
CFMWS/PSP
PSP Kingston (PSPK)
CFMWS/PSP
.
Health Promotion
As per DGHS agreement
PSPK and StF
PSP and StF
As per DGHS partnership agreement
Fitness and Sports
As above
PSPK
CFMWS/PSP
.
Community Recreation
​As above
Value
CFMWS/PSP
.
Garrison Gold & Curling Club
CFMWS/PSP and GGCC logos
PSPK and GGCC logos
CFMWS/PSP
Check with Senior Manager PSP
Messes
CFMWS/PSP and Mess logos
PSPK and Mess logos
CFMWS/PSP
Mess logo if applicable. Check with Deputy Manager PSP. 
PROMOTIONAL MATERIALS

It is recommended that the logo be applied to simple and uncluttered backgrounds. Every effort must be made to have the PSP Kingston brand associated with all of our services and where required [and approved], dual branding can be applied.  Dual branding applications are subject to the Senior Manager’s approval.

Embroidery and Silkscreen

It is your responsibility to confirm that the company embroidering and/or silk-screening clothing, bags, hats, etc. use the correct thread colour that corresponds to the PSP Kingston Pantone colours – Pantone Red, 185C, solid white, solid black or grey 430C.

Branded Clothing

A.    All components of the PSP Kingston logo must be legible.
B.    Uniforms: 
          1. Although the primary application of the PSP Kingston logo is red on a solid black background, the following applications are also                                 permitted:
                  a. Red logo on solid white background.
                  b. Black logo on red Pantone 185C background - for Red Fridays.
                  c. White logo on red background – for lifeguards only.
                  d. Red logo on grey Pantone 430C background.

2. The website www.pspkingston.com must be embroidered or silk screened on all PSP shirts as follows:
    a. centred between the shoulder blades and 4.5 to 5 cm below the collar line
    b. letters are to be between 1 and 1.5cm tall 

All other clothing applications require explicit approval from the Senior Manager. 

Powered by Create your own unique website with customizable templates.