LOGO
Official Logo
The image below is the official PSP Kingston logo. This logo should be the only logo used on advertising, merchandise, on-site promotional material and/or all other digital or print media.
The image below is the official PSP Kingston logo. This logo should be the only logo used on advertising, merchandise, on-site promotional material and/or all other digital or print media.
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Official Motto
The PSP Kingston motto may be used as a tagline on any PSP Kingston articles directed towards the CAF community. The motto is in a logo format and must remain consistent with its font (Arial red). For clarification on appropriate audiences, please consult the Senior Manager PSP.
"Serving those who serve! or À votre service!"
Access and Location
All correct and up-to-date logos can be located at the following link: PSP Kingston Branding and Marketing. File formats include vector file EPS for printing as well as JPEG and PNG.
Approval of Use
ALL PROOFS must be directed to the be sent for approval to the Corporate Services Marketing Department via email at [email protected] for final approval of usage (i.e. merchandise, clothing, signage, vehicle branding, etc.).
Logo Sizing
A. The size of the logo is up to the designer’s discretion.
B. Desktop Use: When resizing the PSP Kingston logo in a document, please ensure that the image integrity is intact. The best way to resize an image in order to preserve its integrity is to select the image and right-click on the image.
1. Select “Format Picture”. Then select the “Size” tab from the pop-up window.
2. Under “Scale”, ensure that the “Lock aspect ratio” option is selected.
3. Size the image using a percentage in either the height or width boxes.
The PSP Kingston motto may be used as a tagline on any PSP Kingston articles directed towards the CAF community. The motto is in a logo format and must remain consistent with its font (Arial red). For clarification on appropriate audiences, please consult the Senior Manager PSP.
"Serving those who serve! or À votre service!"
Access and Location
All correct and up-to-date logos can be located at the following link: PSP Kingston Branding and Marketing. File formats include vector file EPS for printing as well as JPEG and PNG.
Approval of Use
ALL PROOFS must be directed to the be sent for approval to the Corporate Services Marketing Department via email at [email protected] for final approval of usage (i.e. merchandise, clothing, signage, vehicle branding, etc.).
Logo Sizing
A. The size of the logo is up to the designer’s discretion.
B. Desktop Use: When resizing the PSP Kingston logo in a document, please ensure that the image integrity is intact. The best way to resize an image in order to preserve its integrity is to select the image and right-click on the image.
1. Select “Format Picture”. Then select the “Size” tab from the pop-up window.
2. Under “Scale”, ensure that the “Lock aspect ratio” option is selected.
3. Size the image using a percentage in either the height or width boxes.
Variations
The primary application of the PSP Kingston logo is red on a solid black background, all other applications are to be sent for approval to the Corporate Services Marketing Department via email at [email protected].
Applications
7. Logo applications as they pertain to PSP Kingston materials and uniforms are identified
in the following table:
The primary application of the PSP Kingston logo is red on a solid black background, all other applications are to be sent for approval to the Corporate Services Marketing Department via email at [email protected].
Applications
7. Logo applications as they pertain to PSP Kingston materials and uniforms are identified
in the following table:
Section |
Stationery |
Uniforms |
Nametags |
Comments |
PSP HQ |
CFMWS/PSP |
PSP Kingston (PSPK) |
CFMWS/PSP |
. |
Health Promotion |
As per DGHS agreement |
PSPK and StF |
PSP and StF |
As per DGHS partnership agreement |
Fitness and Sports |
As above |
PSPK |
CFMWS/PSP |
. |
Community Recreation |
As above |
Value |
CFMWS/PSP |
. |
Garrison Gold & Curling Club |
CFMWS/PSP and GGCC logos |
PSPK and GGCC logos |
CFMWS/PSP |
Check with Senior Manager PSP |
Messes |
CFMWS/PSP and Mess logos |
PSPK and Mess logos |
CFMWS/PSP |
Mess logo if applicable. Check with Deputy Manager PSP. |
PROMOTIONAL MATERIALS
It is recommended that the logo be applied to simple and uncluttered backgrounds. Every effort must be made to have the PSP Kingston brand associated with all of our services and where required [and approved], dual branding can be applied. Dual branding applications are subject to the Senior Manager’s approval.
Embroidery and Silkscreen
It is your responsibility to confirm that the company embroidering and/or silk-screening clothing, bags, hats, etc. use the correct thread colour that corresponds to the PSP Kingston Pantone colours – Pantone Red, 185C, solid white, solid black or grey 430C.
Branded Clothing
A. All components of the PSP Kingston logo must be legible.
B. Uniforms:
1. Although the primary application of the PSP Kingston logo is red on a solid black background, the following applications are also permitted:
a. Red logo on solid white background.
b. Black logo on red Pantone 185C background - for Red Fridays.
c. White logo on red background – for lifeguards only.
d. Red logo on grey Pantone 430C background.
2. The website www.pspkingston.com must be embroidered or silk screened on all PSP shirts as follows:
a. centred between the shoulder blades and 4.5 to 5 cm below the collar line
b. letters are to be between 1 and 1.5cm tall
All other clothing applications require explicit approval from the Senior Manager.
It is recommended that the logo be applied to simple and uncluttered backgrounds. Every effort must be made to have the PSP Kingston brand associated with all of our services and where required [and approved], dual branding can be applied. Dual branding applications are subject to the Senior Manager’s approval.
Embroidery and Silkscreen
It is your responsibility to confirm that the company embroidering and/or silk-screening clothing, bags, hats, etc. use the correct thread colour that corresponds to the PSP Kingston Pantone colours – Pantone Red, 185C, solid white, solid black or grey 430C.
Branded Clothing
A. All components of the PSP Kingston logo must be legible.
B. Uniforms:
1. Although the primary application of the PSP Kingston logo is red on a solid black background, the following applications are also permitted:
a. Red logo on solid white background.
b. Black logo on red Pantone 185C background - for Red Fridays.
c. White logo on red background – for lifeguards only.
d. Red logo on grey Pantone 430C background.
2. The website www.pspkingston.com must be embroidered or silk screened on all PSP shirts as follows:
a. centred between the shoulder blades and 4.5 to 5 cm below the collar line
b. letters are to be between 1 and 1.5cm tall
All other clothing applications require explicit approval from the Senior Manager.
